degreesources.com + future verticals. Astro + Svelte islands. Static HTML, zero JS on articles, ~5 KB per tool. Auto-deploys from GitHub. Conversion-ready MVP build complete locally 2026-04-29 (54 pages, 10 tools, Lighthouse 95+ desktop). DNS cutover operator-gated.
ContentForge SpecEvent taxonomy locked in docs/tracking-contract.md: tool_view → tool_start → step_complete → tool_complete → email_capture → cta_click → partner_redirect. Container ID present in tracking.json; auto-inject + dashboard configuration is operator setup.
Cloudflare Worker at workers/capi-relay/. POST /events + POST /events/single + GET /postback (Everflow S2S → Meta Purchase) all implemented and typechecked. Google Ads + GA4 ride client-side via Zaraz for MVP. Live deploy + secrets operator-gated.
Creative assets, generated images, video renders. S3-compatible, zero egress fees. Wired into export-packager output pattern; activates with first paid validation campaign that needs hosted creative beyond local file system.
Platform Spec §2.2Campaign workflow, agent executor, creative pipeline, lead intelligence, ad platform integration. shadcn-svelte UI. Internal tool for 1-5 users. Spine + Phase 1B scaffolding shipped; Phase 2B detail routes pending; agent executor needs SKILL-invocation harness rebuild (~80% per 2026-04-29 audit). MVP ships via brain CLI; this UI is the post-revenue rebuild target.
Platform Spec §2.1–2.5Pipeline Stages 1-7 + Retro all run today via Claude Code SKILLs in campaign-forge/.claude/skills/. SSE streaming + cost tracking + session persistence are the SvelteKit-side wrappers; brain SKILL invocation is the load-bearing path that ships campaigns now. App-side harness rebuild deferred.
Meta HiVA score tracking, Google optimization score, TikTok verification, Bing partner status, social brand health. Automated alerts. Designed; activates once accounts are warmed and paid traffic is flowing — needs first signal data to populate dashboards meaningfully.
Trust Framework §7Campaigns, pipeline stages, agent sessions, approvals, ad metrics, lead routing. Drizzle for CRUD, Kysely for analytics CTEs. Schema scaffolded in campaignforge-app; comes online with operator UI rebuild post-revenue. Brain currently writes to verticals/<v>/campaigns/<name>/ filesystem.
19 collections. Articles, creative assets, partnerships, leads (443K), platform accounts, social logs, intelligence. Live for lead intel + Metabase dashboards; content source role waits until ContentForge Phase 2+ team-grows trigger.
Platform Spec §2.27 dashboards, 35 saved questions. Lead intelligence (443K leads imported), platform trust progress, account warm-up, brand social health. Trust + warm-up dashboards activate with first paid campaign.
Platform Spec §2.2Per ADR 0006: ClickUp is primary tracker; Plane is warm backup through validation period (~2026-06-16). Tracks BUILD + OPERATE tasks across all 5 phases. Plane retire decision post-validation.
ADR 0006HiVA Bronze→Platinum. Warm-up: $0→$5→$25→$50+/day over 4 weeks. 94-98% mobile. CAPI + Pixel. EDU compliant creative. Pixel + System User token = operator provisioning task.
Trust §2, §5Quality Score. EDU = sensitive category (no remarketing!). AI Max + RSA. Partner at $10K/90d. Enhanced Conversions. First validation campaign targets Bing Search per STATUS.md — Google Ads warm-up follows.
Trust §2, §5UGC-first. Spark Ads +30-40% CTR. Strict EDU compliance. Verified Business → Managed Account progression. Activates after Bing/Meta validation; UGC library awaits ContentForge tools-lock per persona v2 (best ads = phone-shot UGC of finalized tools).
Trust §2, §5Content recommendations. Editorial headline + thumbnail. Pre-lander strategy. Publisher quality = content site depth. Threshold $5K/mo Taboola mid-tier; $10K/mo Outbrain mid-tier.
Trust §2, §5Claude powers all 7 pipeline stages + Retro via the brain's .claude/skills/ directory. Currently invoked through Claude Code; SvelteKit-side wrapper (Agent Executor + SSE streaming + cost tracking) is the post-revenue UI rebuild target.
Meta / Google / TikTok ad → user clicks → lands on content site tool page
User uses EFC Calculator / Quiz / Finder → genuine value delivered
User clicks "Explore Programs" → routed via offer URL with tracking params
User fills form on partner portal → lead captured → Everflow attributes
$35 CPL per qualified lead → Winners Vault updated → next campaign informed
Instead of "get your grant money" (one angle, compliance risk), you have 10 distinct hooks that deliver genuine value: "Calculate your EFC in 2 minutes," "See what your employer covers," "Decode your aid letter." Each tool becomes its own ad angle. The compliance restriction list becomes the angle generation cheat sheet.
Spec review, entity resolved (Click Send Inc, FL Profit Corp). Social profile creation deferred to post-MVP.
ContentForge live on CF Pages preview (Lighthouse 95+). Brain Phase 5 deployment loop CLOSED. Tracking infra code-complete; live IDs operator-gated.
Brain campaign generation runs via CLI today. First live campaign on Bing Search to SAI/EFC + Quiz funnel = MVP gate. Workflow UI rebuild = post-revenue.
Lead intelligence: 443K leads imported, 7 Metabase dashboards live. Email capture: ContentForge endpoint scaffolded. Social automation + competitive intel + platform health = future.
Ad platform APIs, CAPI Worker fully deployed, retro automated, hosted-post / ping-post routing infrastructure, multi-vertical expansion to auto-insurance / Medicare / SSD.
BUILD-CF: CampaignForge platform (SvelteKit + Postgres + Agent SDK) on DigitalOcean via Coolify.
BUILD-CT: ContentForge content sites (Astro + Svelte islands) on Cloudflare Pages.
OPERATE: Operator actions — social profiles, ad accounts, warm-up, domain verification, daily posting. Runs independently of both build tracks.
CampaignForge Operations Platform
Content Site Architecture
Platform Trust & Account Health
Master Execution Timeline
Daily Operations Guide
Direct affiliate relationships with online schools (SNHU, WGU, Purdue Global, Strayer, Franklin) and
eventual residential / campus schools. Cuts the aggregator margin and pays per lead at variable CPL.
Partner config at verticals/edu/research/direct-school-partners.json; shared
school_attributes.schema.json sub-schema landed with ADR 0018.
Outreach BRIEFING 18+ days stale — queued operator-lane work.
edu.degreesources.com partner portal aggregator at $35 CPL flat is the MVP path.
ADR 0018 path 1 (affiliate_aggregator_portal) is the live monetization regime.
Future expansion to Education Dynamics, Red Ventures, QuinStreet pursued post-MVP for compounding moat.
ADR 0018 path 6 (hybrid_dynamic) + tool-level routing_rules[] + Cloudflare Worker
at workers/tool-router/ all spec'd. 4 hybrid_dynamic cells (S3.F4 / S5.F3 / S6.F8 / S7.F1)
authored with placeholder routing. Activates per-cell as partner relationships land —
dormant-vs-active filter prevents matrix bloat.
Operator's intended model includes hosted-post flows, not just generic ping/post terminology.
ADR 0018 path 3 (aggregator_marketplace_ping_post) covers ping/post + multi-buyer TCPA consent
+ ≥100 leads/month volume floor. Hosted-post variant: we host the consent form + tool flow
on our domain and post the qualified lead to the marketplace winning bidder. Both flows feed Stage R signal
infrastructure. Master plan Phase 5: Inngest + ping/post routing engine + buyer CRUD + fraud detection.
Per Session #43 architectural insight: truth layer is orthogonal to monetization layer.
Same lander result page can show full benefits picture (campus + state-school + direct-online + Yellow Ribbon math)
independent of where the lead routes. ADR 0018 lander_mode enum +
result_personalization.json v0.7.0 per-cell variants encoded. Activates per cell as routing rules populate.
ADR 0018 path 2 (affiliate_direct_online_school) + path 4 (organic_campus_school_redirect)
both support per-partner content. Stage 7 archetypes (archetype_tool_embedded,
archetype_prequalifier) accommodate single-school + multi-school surface variants.
New campus-school-partners.json + aggregator-portal-school-roster.json scaffolds shipped empty;
populate as partnerships materialize.
Architecture multi-vertical-aware from day one: verticals/<name>/ per-vertical config,
shared tool_registry.json with verticals[] array per tool, ContentForge multi-brand
via CSS custom properties, ADR 0018 6-path enum maps cleanly to non-EDU verticals (Medicare, SSD, Auto, Solar).
Auto-insurance research partially ported. Each vertical follows EDU pattern: brain shell → content skills
→ campaigns + site → loop closes.
ADR 0015 Stage R signal hierarchy + tool-driven weighting locked. Phase-aware composite (v1
white-label era → v2 direct-school era), content-only soft cap at 0.75, hybrid blended composite
per audience-split weights, cross-offer-routing as per-tool signal. Winners Vault learning loop steers cell-rank
toward highest-payout valid routes per persona v2 priority-1 signal: "which TOOL-DRIVEN angles converted." First
Stage R close populates this; deferred per ADR 0015 BR 15-3.
Does this serve the $35 CPL MVP, or future-quarter expansion? Both are valid; ship MVP first. The vision above is the destination — not work to defer indefinitely, but architecture to compound onto once first-dollar attribution is operational. Brain + site + ADR architecture is built for the destination, not the MVP.